Paid circulation
343,388 *
4,350,000 **
Basic Rate 2022
€ 69,000
Target Group
STERN readers are educated, diversely interested and culturally active. Also, they are consumer-oriented, but attach great importance to sustainability. The clear predominant part of the readership belongs to upper status groups.
Business & News
  1. * IVW 1/22
  2. ** ma 2022/I


STERN shows attitude, gets involved and highlights socially relevant topics. STERN takes responsibility with the aim of contributing to a successful society. Its strong commitment, exclusive stories and award-winning visuals are unique in the German media landscape. It is journalism at the highest level that resonates with its readers. According to ma 2021/I, STERN weekly reaches around 5 million readers, making it one of the most widely read magazines in Germany. STERN offers quantity combined with high quality - at extremely economical conditions. For advertising customers, this offers a high degree of investment security.

STERN tells great stories - the magazine brings the strong, investigative reports that open the view on grievances. The reports are always close to the people, empathetic and precise. STERN not only reports on relevant topics, but also stands for active change together with its readers and users. STERN activates, moves and leads the way in solving problems.

STERN shows great pictures in a big way. The magazine regularly receives national and international awards for its titles, reports and photographs. STERN's DNA includes its opulence, clear imagery and visual power.

Media Represented

worldwide except in Germany (Internat. Media only)