79,541,623 *
15,074,547 *
Unique User
4,870,000 **
Target Group
STERN.de reaches 5.77 million unique users every month. 47% of STERN.de users are female. 55% of the target group are aged between 20 and 49 years. STERN digital users boast an above-average level of education: 47% have A-Levels or a university degree. 71% of users boast net household income of €2,000 or more, and 46% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
Business & News
  1. * IVW 2021-12
  2. ** agof daily digital facts 2021-10


STERN.de fascinates its users with impressive pictures and strong emotional impact. At the same time, the editors attach great importance not only to being absolutely up-to-date but also to presenting the news and its effects to users in a form which is easily grasped and understood. The spacious and neatly laid-out appearance of STERN.de offers users optimal orientation in the wide diversity of daily world events and at the same time facilitates both a quick overview and more in-depth insights into the various topics. Whether politics, sport, finance, health, lifestyle or entertainment, all users will find their own place in the world of STERN.de.

Another core virtue of the site is the collection of numerous specially produced web-TV formats and web-TV series from all sectors; these draw users directly and intensively into the respective topic so that they gain a true experience of it. Reading, seeing and understanding become a single process at STERN.de; one which hits home and works.

Media Represented

worldwide except in Germany (Internat. Media only)