on Sundays
Distributed circulation
155,465 *
896,000 *
Target Group
The target audience are men and women with a high interest in design. 53% of them consider themselves to be a creative person. 70% enjoy treating themselves and 37% like to spend money on styling products.
Lifestyle & Fashion
  1. * Publisher's Information 2019


This title bridges the gap between consumer and specialist publications, delivering high concept and thoughtful content to OBSERVER readers in a stylish perfect bound glossy magazine.

Covering everything about the world of design including features on interiors, architecture, product design, fashion and art.

Media Represented

in Denmark, Finland, France, Germany (Internat. Media only), Italy (excl. South Tyrol), Norway, South Korea, Spain, Sweden, Switzerland