weekly (on Sundays)
853,000 *
Basic Rate 2022
GBP 12,600
Target Group
86% of the readers of THE OBSERVER MAGAZINE belong to the social grade ABC1, which covers the upper to lower middle class. 54% are female and 46% male. Most readers - 45%- are between 45 and 64 years old. 31% are older than 65 years, and 24% are between 25 and 44 years old.
Lifestyle & Fashion
  1. * PAMCo 4/2020


Published every Sunday, the OBSERVER MAGAZINE is the OBSERVER's stylish supplement filled with fashion, food, interviews, home & garden guides and travel features.

The readership is nearly equally divided. They enjoy treating themselves with things they don't need and like to spend money on organic food, beauty and styling products.

It also offers a design edition 4 times a year. 

Media Represented

in Denmark, Finland, France, Germany (Internat. Media only), Italy (excl. South Tyrol), Norway, South Korea, Spain, Sweden, Switzerland