Unique User
2,700,000 *
Target Group
The readers of THECLUB.BA.com are with 59% mostly men with a high social class and an average personal income of 70k GBP. The average age is 47 years.
Business & News
  1. * Publisher's Information 2022


Voted Digital Magazine of the Year THE CLUB is a multi-platform travel magazine emailed to 2.7 million British Airways Executive Club members every month.

The magazine uses experts, lists and bespoke travel content to raise the bar. Features are surprising and rewarding, ensuring that the readers are one step ahead of the crowd. The magazine is translated into nine other languages, meaning it reaches a truly global audience.*

THE CLUB's performance is constantly monitored and optimised to improve the user experience and, ultimately, to boost engagement.

Besides the leaderboard ad THE CLUB also offers "The After Hours Club". This is a series of exclusive events launched to offer readers of The Club added value.

*French, Spanish, Italian, German, Russian, Latin American Spanish, Latin American Portuguese, Chinese and Japanese

Media Represented

in Austria and South Tyrol, Germany (Internat. Media only), Italy (excl. South Tyrol)