Target Group
Top Gear's unique entertaining nature appeals to broad audience - 40 % of the audience are female! Core audience: males 18-35 - passionate about cars and driving Dads and lads who like cars: males 35-54 and their kids 7-11.
Business & News


TOPGEAR.com and the Top Gear app take the best of the witty reviews from the TV show to create content that really delivers. Motoring enthusiasts come to the site and app for the hundreds of car reviews, features, advice, and latest industry news.


  • Guinness Book of Records holder for most watched factual programme in the world
  • Sold to 214 territories worldwide
  • Over three million YouTube subscribers
  • Over 19 million Facebook fans
  • Over one million Twitter followers
  • Top Gear Magazine global circulation: 1,67 million
  • Over 4 million unique users on topgear.com every month
  • Half a billion page views in the last year
  • Over 8,9 million downloads of Top Gear game apps
  • Over 1,5 million visitors to Top Gear Live

TOPGEAR.com unique users (UU) and page visits (PV)
Europe: 2 million UU and 11 million PV
North America: 2 million UU and 15 million PV
Latin America: 0,1 million UU and 2 million PV
Middle East: 0,1 million UU and 1 million PV
Africa: 0,1 million UU and 2 million PV
Asia Pacific: 1 million UU and 7 million PV

Media Represented

in Italy (excl. South Tyrol)