Facts

Visits Mobile App
550,000,000 *
UMU App
6,900,000 **
Segment
Business & News
  1. * IVW 2018-12
  2. ** Publisher's Information 2020

Profile

UPDAY is an offer created as part of a strategic partnership between Axel Springer and Samsung. UPDAY divides news into two sections: Firstly, “Top News”, which are compiled by editorial teams in the respective countries. In this section, users receive six to eight current news at any time, which they need to know and which should not be lost in any personal filter. Second: “My News”. Here the user receives information that interests him personally. They can choose from a wide range of topics. UPDAY automatically learns what the user likes and refines the offer over time.

Media Represented

in Ireland, United Kingdom