28,313,534 *
12,929,625 *
Unique User
7,860,000 **
Target Group
VIP online offer reaches 5.3 million unique users every month. 68% of VIP online users are female. 54% of the target group are aged between 20 and 49 years. VIP onlinel users boast an above-average level of education: 38% have A-Levels or a university degree. 68% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
  1. * IVW 2022-02
  2. ** agof daily digital facts 2021-11


We love celebrities: VIP.de is a celebrity website, that provides especially those stories about celebrities, that are close to our users lives (babies, weddings, break-ups) and therefore generate a high level of identification. We provide a broad range of news about the most popular German TV stars and starlets, musicians, Hollywood celebrities and the young royals. The style of journalism is open-minded and a bit cheeky, without being mean or harmful about our protagonists. Credibility and optimism are important ingredients of our content.

Media Represented

worldwide except in Asia, Germany (Internat. Media only)