The MAD team is launching 3-4 videos a week and 2-3 stories a day. All videos are less than 3 minutes long and filmed in vertical format (unlike most social media videos). Videos will be published on Facebook, Instagram, and YouTube as well as on one of Figaro’s existing sites, Madame Figaro.
MAD - a new way to talk about fashion, trends and lifestyle that suits the young audience (18-30 years), talking in their language with a strong visual and creative effort.
Please note, mobile figures include apps.
in Germany (Internat. Media only), Ireland, United Kingdom