Successful Start for BRIGITTE WIR


The first issue of BRIGITTE WIR was well received in the reader market: Over 65,000 copies of the magazine for open-minded, worldly-wise women were sold.

As from November 25th the second issue will be available in retail. Next to reportages, health, psycho- and cultural topics, every issue also offers an extensive service part, for instance about the topics living, money or medicine.

Iliane Weiß, Gruner + Jahr Publisher Women: "The great sales and the numerous positive feedback from readers confirm that we have struck a chord with BRIGITTE WIR. We were able to establish an entirely new segment in the field of women's magazines with this powerful magazine and to increase the number of women we reach with the BRIGITTE brand by an important target group."

Due to the good start, BRIGITTE WIR will now be published six times annually and is available in retail for 4.50 Euros.