Total Makeover for BRIGITTE Digital
As from now, BRIGITTE Digital is presenting itself with new content focus, completely overhauled and on a new technological base. The success story of Germany's largest women's portal is now reflected in a modern layout and a clear site design.
The new look is shown on all channels through a clear focus on large images and through a clear, tidy tile layout, where single pieces are highlighted dynamically. Each content stands alone and convinces via an emotional image and a strong headline at first glance. The homepage and categories were newly structured and the design adapted to the readers’ intuitive, mobile influenced user behavior. By using the whole page width and opulent fly-out-navigations, BRIGITTE.de’s large diversity of topics is shown even clearer and easier to discover. The brand’s social media channels are now integrated deeply in the layout. Sharing bars at images and articles invite the users to share the content – conversely the highlights from the social media are always present updated on the homepage.
The BRIGITTE logo also naturally belongs to BRIGITTE Digital, but has received a new colouring. The “B” was highlighted and is now black and already now a recognition feature of BRIGITTE Digital on the social media channels.
Eva Spundflasche, editor-in-chief BRIGITTE Digital: “As the only brand from the traditional German women’s magazine segment,BRIGITTE has the courage, the energy and creativity to reinvent itself in the digital world and successfully lead the brand into the next generation. As digital market leader, we now reach many completely new readers, have clearly rejuvenated our complete target group and are now responding to this with with our new digital performances."
Eva-Maria Bauch, managing director G+J Digital Products: "The relaunch is another important milestone in the expansion of our digital women products. With our new technological basis, we can further develop and increase with great vigor, flexibility and speed in future. The opulent design also creates innovative marketing opportunities that guarantee a high visibility and a native integration of advertising materials in the layout."
BRIGITTE Digital meets its users on Facebook, Instagram, Whatsapp, Pinterest and Snapchat – just where content is consumed by young women. Already the BRIGITTE-mixture of topics is so well received on Facebook that the number of fans was increased from 90,000 (end of 2014) to currently 390,000, with the fans’ commitment reaching peak levels as compared to the competition. In addition, the number of Instagram followers grew from 4,000 (06/2015) to 27,000 (06/2016) in just one year.
According to AGOF (03/2016), BRIGITTE Digital is heading the women’s titles segment by far with 6.63 million unique users. BRIGITTE Digital is also continuing to grow in regard of visits. With 20.3 million visits in June 2016 (32% growth compared to 06/2015), BRIGITTE Digital achieved a significant increase over the previous year - as in all previous months.