9,566,378 *
5,921,623 *
Unique User
2,935,208 *
Target Group
ALT.dk addresses stylish and independent women who appreciate a lively, edgy site with room to go in-depth on various facets of life. Figures enclosed: Digital total (all screens)
Lifestyle & Fashion
  1. * Publisher's Information 2021 January


As an online portal, it now combines the strengths of several print titles under one strong brand - EUROWOMAN, RUM, FITLIVING, BOLIGLIV, ALT FOR DAMERNE, ALT OM DIT BRYLLUP and ALT INTERIOR.

Additionally more than 45,000 women can be reached via the ALT newsletter which has a 30% opening rate.

In addition to its website and mobile site, over 45,000 fans follow ALT on Facebook wiriting posts and interacting with the editorial staff. The website also has more than 33,000 Instagram followers.

Media Represented

in Austria and South Tyrol, Belgium, France, Germany (Internat. Media only), Ireland, Italy (excl. South Tyrol), Luxembourg, Netherlands, Portugal, Spain, Switzerland, United Kingdom, USA